HardCover provides condoms to healthcare facilities throughout the GTA, including health clinics and universities.
We were tasked with creating different wrapper designs for two of their products: the natural coloured Barely Naked condoms as well as the flavoured multi-coloured Lollypops.
The subject matter of this project gave us the freedom to be more risqué with our concepts. The packaging focused on a younger demographic and definitely needed to stand up to the competition.
We did this by capitalizing on sexual innuendos with familiar road signs for the Lollypops. Having a window on the front lets the colour of the condoms shine through.
For the Barely Naked products, we had the idea of creating “Day of the Week” condoms with a colourful underwear pattern background.
